LSM owns and operates the Lead CycleTour – the largest cross-
European race series. This comprising of 20 races across 6 countries
in 2019 – with significant European and global growth plans.
Brands can get exposure to a very significant, attractive and fast growing
cycling community across Europe.
The LCT offers a full range of key sponsorship opportunities including
high profile race day exposure, online social media and TV coverage and
access to a substantial database of new customers.
Direct sales through influencer social media campaigns.
Increased brand exposure to a highly attractive audience.
European, regional and national opportunities.
Direct digital marketing opportunities to a targeted and fast growing database.
Unique and exclusive access to race audiences and fans.
Exposure to a substantial and active new audience.
We can create hospitality operations for partners and events. Using our platforms to deliver and manage the events to create memorable occasions for guests and partners.
We run a series of events globally for partners and organisations designed to increase participation and partnerships with the private sector and general public.
We can distribute your merchandise at our events or create advertising campaigns for you on our platforms and website.
+44 (0)1656 330 326